Session Description: Be social or be quiet. If you do it wrong you could permanently damage your brand's reputation. But if you do it right, you can reap great, long-term rewards by building trust and engaging your market.

• What are the differences between Twitter, LinkedIn, Facebook, My Space, Flickr, YouTube, blogs, etc.
• With all the social media applications out there, what is most useful and what’s a waste of time?
• The basics on building and utilizing the applications likely to give your business the greatest impact
• How social media marketing can help you grow brand awareness, create positive brand association and enhance business development & networking

Speaker Bio:

Andrew Hazen, a serial entrepreneur, has been developing and branding successful businesses for more than fifteen years. He has extensive knowledge and experience in all Internet marketing matters, website optimization and social media marketing. From domain name procurement to keyword selection and forming strategic partnerships, Andrew creates strategies and techniques to get websites noticed by targeted audiences and major Internet search engines and social networks. Andrew serves as a keynote speaker at Internet marketing and entrepreneur seminars and authors many published articles for varying trade magazines and marketing newsletters.  In 2008 Andrew’s book: Search Engine Optimization: Plain & Simple was published (see www.AndrewHazen.com) and he has been recognized as a leading search engine marketing expert on the A&E Biography Channel (www.PrimeVisibility.com/ae.php) and Fox Business (www.PrimeVisibility.com/video/fox.php)  In 2007 and 2008 Prime Visibility was named to the Inc list of fastest growing companies in the U.S. and Prime Visibility was acquired by the PV Media Group. Andrew Hazen has a B.A. from the State University of New York College at Oswego and a J.D. from Thomas M. Cooley Law School.


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