Breakout Session: How to Beat Google: The Secrets to Outranking Competitors and Winning New Business

Speaker: Evan Bailyn, Founder, FirstPageSage

Session Description:

This exploration of search engine optimization will begin with a brief background of SEO as it applies to the jewelry industry: what it is, how it has evolved, and what the key differences are between optimizing for Google, Yahoo, MSN, and Bing.  It will then summarize the five key ingredients to getting to the top of Google and how to obtain each ingredient inexpensively.  The discussion will then move into the simple tricks that almost nobody knows which can save a jewelry business months of valuable time.  The penultimate section will go over the SEO myths that are so widespread, even Google propogates them.  Finally, the discussion will prove the notion that SEO is the first skill a jewelry business should master in order to attract millions of dollars in new business.

Speaker Bio: Evan Bailyn is an internet entrepreneur whose web properties are visited by more than 50 million people each year.  After graduating from Columbia University in 2003, Mr. Bailyn taught himself about search engines, quickly discovering how to rank at the top of Google for any search term.  He then established a network of education-related businesses, which he later sold. 

In January 2006, he founded Cartoon Doll Emporium, one of the largest childrens websites in the world and the realization of his passion for entertaining children. The company received an investment from Allen & Company one year later. 

Mr. Bailyn has been interviewed on ABC News and Fox News and featured in The New York Times, The Wall Street Journal, Crain's, and Advertising Age.  He has been a member of The New School Of Media panel at the Digital Life Conference in New York and was a featured speaker at the NY Xpo For Business this past October.

Mr. Bailyn is the founder of First Page Sage, a search engine optimization company with a near-perfect record of getting client websites to rank on the first page of Google.

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